Client: Leading Entertainment Firm Title: Manager, Campaign Analysis Location: New York, NY 10036 - Onsite Role Duration: 09 Months (Extension/Conversion will be based on performance) Interview Process: 1 virtual round; a case study exercise will be prior to 2nd round scheduling; 2nd round will be in person Pay Range: ($60 - $65) on an hourly basis Overview Analyze global paid media campaigns for a global entertainment streaming service, evaluate performance against benchmarks, build dashboards, and translate data into actionable insights to improve campaign effectiveness. Requirements Bachelor's degree and 5+ years of direct digital media experience at a brand, agency, or related vendor. Strong knowledge of paid media metrics, attribution, and campaign performance benchmarks. Experience with ad servers (CM360 or equivalent), Mobile Measurement Partners (Kochava or AppsFlyer), and web analytics tools. Advanced Excel and PivotTables; experience building dashboards using Tableau, Looker Studio, or similar tools. Strong data storytelling, presentation, and cross-functional project management skills Preferred: Entertainment streaming/DTC experience and SQL. Responsibilities Own intra-campaign and post-campaign performance reporting for a global entertainment streaming service's paid media campaigns. Analyze campaign results against benchmarks and identify performance trends, variances, and actionable insights. Build, maintain, and enhance reporting dashboards by extracting and consolidating data from multiple sources. QA raw campaign data, identify discrepancies, and coordinate corrections to maintain reporting accuracy. Recommend improvements to audience targeting, media partner mix, and budget allocation based on campaign results. Serve as the primary liaison between Marketing, Media Activation, Campaign Planning, and Business Intelligence (BI) teams. Present campaign findings and recommendations to internal teams and leadership. Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, paid parking/public transportation, paid time, paid sick and safe time, hours of paid vacation time, weeks of paid parental leave, paid holidays annually - AS Applicable.
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