Content Manager for top tier global law firm. This hybrid role can be based out of NYC or Washington, DC. This role leads strategic content campaigns that strengthen visibility, client engagement, and business development efforts for the firm.
Duties: Develop integrated content campaigns to support business development, reputation, and client-engagement priorities. Collaborate with senior lawyers and Marketing/Business Development team to define campaign objectives, priority audiences, key messages, calls to action, distribution strategies, and measures of success. Create and produce campaign materials across formats, including thought leadership, landing pages, email, social media, video, graphics, interactive content, and event materials. Work closely with the Marketing Department/Business Development teams on business development, events, CRM, digital marketing, and design.
Apply working knowledge of search engine optimization, generative engine optimization, and AI-driven discovery to improve firm content. Use approved AI and generative AI tools to support content research, development, repurposing, quality control, and workflow efficiency. Monitor developments in search behavior, large language models, AI-generated answers, and digital content consumption, and recommend appropriate adjustments to campaign strategy and content formats.
Support social media content development, scheduling, and publishing as needed. Lead creative briefs with business development colleagues and lawyers. Develop campaign editorial calendars. Define key performance indicators and work with digital marketing/business development team to measure/report campaign results. Use data analytics to improve campaign strategies and tactics. Work with design team to build engaging campaigns. Research market trends for emerging issues and best practices. Create best practice guides for future campaign planning.
Position Requirements: Bachelors degree. At least five years of experience in content, corporate journalism, or marketing communications role within a law firm or professional services firm. Knowledge of marketing technology platforms and tools, including CRM, content management, and measurement. Strong data and analytical mindset. Excellent writing and communication skills. Strong project management and ability to meet deadlines. Experience with Microsoft Suite, including Co-Pilot, Oktopost, Harvey, InDesign, and Tableau. Salary $169k $211k commensurate with experience for DC candidates and $177k - $221k for NYC
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